Manager, Consumer Insights

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDPand make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Consumer Insights Manager for Juice, Snacks, Mixersis responsible for ensuring the voice of the consumer is heard in all business decisions. This person will report directly to the Vice President, Consumer Insights and will serve as the strategic consumer thought partner for the Juice, Snacks, and Mixers portfolio, translating consumer understanding into growth opportunities, innovation strategies, portfolio decisions, and marketplace action. They will lead the development of consumer, category, and competitive insights to help shape the future direction of the business. Specific responsibilities will include: 

• Own the holistic Juice, Snacks, and Mixers insights agenda, including strategic learning plans, growth opportunity identification, and recommendations that drive business action.

• Provide thought leadership and influence cross-functional teams through complex strategic business decisions and growth initiatives.

• Develop deep expertise in consumer occasions, need states, and category dynamics across Juice, Snacks, and Mixers to identify emerging growth opportunities and unmet consumer needs

• Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and business performance metrics into a forward-looking view of category evolution, portfolio opportunities, and actionable business recommendations.

• Identify emerging consumer needs, whitespace opportunities, and innovation platforms that can unlock future portfolio growth.

Key Responsibilities:

Be Part of a High Performing Team

• Deploy a collaborative and change agent mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to inform strategies that deliver against the annual operating plan.

• Inspire others to take action through authentic leadership, passion, and commitment to winning.

• Establish strong internal networks across functions and Juice, Snacks, Mixers  teams to ensure a holistic approach to the business

Build a Sustainable Growth Strategy

• Support the Brand and Innovation teams in the development of long-term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.

Deliver Consumer Insights That Drive Action

• Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders - consumers, customers, and cross-functional partners including senior management.

Innovate How We Learn 

• Lead the development and implementation of new insights capabilities to elevate consumer understanding and business impact.

• Explore and apply emerging methodologies, AI-enabled tools, and advanced analytics to accelerate learning and improve decision-making.

• Continuously evaluate new technologies, data sources, and approaches to uncover deeper consumer understanding while driving efficiency and speed to action.

Drive Customer Engagement Through Innovation, Communication Strategy & Messaging

• Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories. 

• Help the Brand Marketing, Innovation and Commercial teams to develop consumer-centric innovation and build compelling selling stories that leverage our brand equities and inform category dynamics.

Champion Our Brands

• Drive organizational and customer engagement behind brand strategies to generate excitement, align on priorities, and ensure we deliver strong execution

Measure Success

• Set high performance standards, measure for success, and adjust plan to deliver against growth agenda.

• Salary range $98,600 - $145,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• Bachelor’s degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field preferred

• 5+ years of consumer market research experience, to include study design, management and application of various types of market research with 3+ years of CPG experience.

• 10-15% travel may be required based on business needs.

CHARACTERISTICS OF SUCCESS

• PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.

• DREAMERS WITH AN ENTTREPRENEURIAL SPIRIT:Dreamers who are inspired by innovation, creativity, and breakthrough thinking that challenge the conventional and foster new ideas.

• STRATEGIC THOUGHT PARTNER ANDDRIVE FOR IMPACT: Self-motivated leaders that drive their agenda, live our brand strategy, and thrive in a competitive, fast-paced environment. Relentless focus on delivering results, implications, and tenacity to get it done with a sense of urgency.

• CHANGE AGENTS:Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.

• DATA-DRIVEN DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgement and analytics to make bold decisions.

• INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the “What” and the “How”. Team vs personal gains

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. ​

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.​

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?​

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

A.I. Disclosure: 

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles.  AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.  If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.