Sr DSD Digital Excellence Analyst

Sr. Analyst, Sales Effectiveness & Digital Excellence

This position will be based in the Frisco/DFW area with a hybrid schedule of 3 days in office, 2 days remote

Travel is expected up to 25% of the time.

Position Summary

The Sr. Analyst, Sales Effectiveness & Digital Excellence serves as a shared resource supporting both the Sales Effectiveness and DSD Digital Excellence organizations. This role is responsible for transforming data into actionable insights by connecting frontline behaviors, digital tool adoption, operational execution, and business outcomes. The analyst will provide reporting, analytics, scorecards, root-cause analysis, and value realization measurement that enable leaders to make faster decisions and maximize the impact of sales and digital transformation initiatives. This role aligns closely with digital tool adoption, field execution excellence, AI-enabled capabilities, productivity initiatives, and continuous improvement efforts.

Key Responsibilities

Adoption & Digital Utilization Analytics

• Develop and maintain dashboards and scorecards measuring digital tool adoption, digital engagement, AI agent utilization, and key user behaviors.

• Track adoption trends across Business Units, Regions, Territories, and frontline roles.

• Identify leading indicators of successful adoption and highlight areas requiring intervention.

• Provide actionable insights to support change management, communications, training, and reinforcement efforts. 

Performance Reporting & Business Insights

• Create executive-level reporting packages for business reviews, governance meetings, and leadership cadences.

• Analyze operational and sales performance metrics to identify trends, opportunities, and emerging risks.

• Conduct root-cause analyses that help leaders understand the drivers of performance gaps.

• Partner with field leadership to translate insights into specific improvement actions.

Value Realization & Productivity Measurement

• Measure and report the business impact of strategic initiatives, including productivity gains, behavior changes, and operating improvements.

• Support value realization efforts by connecting adoption metrics to business outcomes.

• Quantify benefits resulting from process improvements, digital tools, automation, and organizational change initiatives.

• Develop ongoing measurement frameworks that demonstrate return on investment. 

Change & Transformation Analytics

• Support change management initiatives through readiness reporting, stakeholder feedback analysis, and adoption tracking.

• Analyze qualitative and quantitative feedback from pilots, field testing, surveys, and change champion networks.

• Monitor organizational readiness and sustainment metrics throughout transformation programs.

• Provide recommendations to improve adoption and reduce barriers to change. 

Data Visualization & Decision Support

• Design and maintain leadership dashboards, KPI scorecards, and performance reporting tools.

• Translate complex data into concise, compelling business stories for executives and field leaders.

• Deliver recurring and ad hoc analyses that support strategic planning and operational decision making.

• Serve as a trusted analytical advisor across Sales Effectiveness, Digital Excellence, and cross-functional partners.

Success Metrics

• Digital tool adoption and utilization

• AI agent utilization

• Executive scorecard quality and timeliness

• Productivity and value realization outcomes

• Readiness and adoption performance indicators

• Actionable insights generated and implemented

• Stakeholder satisfaction with reporting and analytics
• Business impact tied to identified opportunities and recommendations 

• $68,000 - $85,000 / year
• Benefits, subject to eligibility, and collective bargaining agreements (where applicable): Medical, Dental and Vision, Paid Time Off, 401(k) program with employer match, Child & Elder Care, Adoption Benefits, Paid Parental Leave, Fertility Benefits, Employee Resource Groups, Breastmilk Shipping Services, Dependent Scholarship Program, Tuition Reimbursement, Education Assistance, Employee Assistance Program, Personalized Wellness Platform, Mileage Reimbursement and more!
• Annual bonus based on performance and eligibility

• Bachelor's degree in Business, Analytics, Data Science, Finance, Operations, Information Systems, or related discipline.

• 5+ years of experience in business analytics, sales analytics, business intelligence, sales operations, digital transformation, or related fields.

• Advanced proficiency with Power BI, Excel, Power Query, and data visualization tools.

• Experience building executive dashboards and KPI reporting.

• Strong analytical, problem-solving, and storytelling skills.

• Ability to influence and drive action through insights rather than authority.

• Excellent communication skills and executive presence.
• Experience supporting large-scale business, technology, or change initiatives preferred. 

• Travel is expected up to 25% of the time.

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure: 
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles.  AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.  If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.