Manager, Shopper Insights

The Manager, Shopper Insights brings the voice of the shopper into the decisions that shape KDP brands, categories and customer strategies. This role leads research across the omni path to purchase, translating shopper attitudes, motivations and behaviors into clear actions that influence strategy, execution and shopper experiences.

The ideal candidate is a skilled researcher who can identify the right primary, secondary and analytical approaches for complex business questions; turn evidence into compelling stories; and build credibility with internal teams, retail partners and foodservice customers. Experience in consumer packaged goods is valuable, but deep research expertise, intellectual curiosity and the ability to influence decisions are essential.

This is an opportunity for a curious, rigorous researcher to work at the intersection of human behavior and commercial decision-making. You will have visibility across brands, categories, channels and customers, with the ability to see your work move from a business question to an insight—and from an insight to action in the marketplace.

Position is based at Frisco, TX Headquarters. Hybrid, in-office 3 days/week. Travel <10%

Essential Functions:

• Champion shopper insight as a critical input to strategy and execution, partnering with sales, category management, channel strategy, commercialization, revenue growth management and shopper marketing to identify growth opportunities and improve decisions.
• Serve as a research consultant to key partners: clarify the business decision, translate it into focused learning objectives, and recommend and design the research or analytical approach most likely to produce actionable insight.
• Synthesize complex findings into clear, compelling stories and recommendations that demonstrate expertise in shoppers, the shopping process, and KDP’s business and operational realities—and make the next decision easier.
• Represent the voice of the shopper with credibility and influence, challenging assumptions and helping internal teams, retail partners and foodservice customers consider the shopper implications of strategic and executional decisions.
• Maintain a forward-looking view of the research industry by continuously evaluating emerging methodologies, technologies and vendors; identifying innovations that can strengthen KDP’s Shopper Insights capability; and sharing relevant best practices and applications with the team.
• Own a varied portfolio of strategic learning—from cross-functional consultation and project management through custom primary research, secondary research, and analysis of custom and syndicated data. Socialize findings across categories and channels so learning travels beyond a single project and creates broader value for the business.

• Salary range $96,800 -  $140,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• BA/BS in a related field (Business, Marketing, Economics, Psychology, Sociology) or equivalent experience
• MBA in Marketing or Marketing Research a plus.
• 3–8 years of hands-on shopper, consumer or market research experience, with demonstrated ownership of research from business question through recommendation required. Experience on the client or manufacturer side is preferred but not required.
• Proficient in Word, Excel, and PowerPoint.
• Ability to design, manage, analyze and communicate primary research tied to specific business decisions. Candidates should bring experience across quantitative and qualitative methods—such as mobile surveys, virtual shopping and shelf testing, optimization or conjoint and other discrete-choice approaches, path-to-purchase research, ethnography, positioning, segmentation, packaging and consumer tracking—and the judgment to select the right method rather than default to a familiar one.
• Curious, resourceful and comfortable bringing structure to ambiguous questions; able to manage multiple priorities while maintaining rigor and attention to detail.
• Experience using syndicated, panel or behavioral data to answer business questions and integrate findings with primary research is preferred. Familiarity with sources such as Circana, Nielsen, Numerator, CREST, Technomic, CRC or Kantar is a plus.
• Experience using analytical and visualization tools to explore data and communicate findings is preferred. Familiarity with tools such as SPSS, SAS, DisplayR, MarketSight/Dynata or Power BI is a plus.
• Experience in consumer packaged goods is a plus, but not required. Candidates with strong research foundations and demonstrated ability to learn new industries, categories or business models are encouraged to apply.

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. ​

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.​

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?​

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

A.I. Disclosure: 

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles.  AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.  If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.