Brand Manager

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume.  With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US.  We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.

We are looking for a Brand Manager to lead our marketing efforts on iconic brands such as Dr Pepper®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE Hydration®, among others.  You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions.

What You’ll Do:

At KDP, our Brand Managers are leaders who have challenger mindsets.  They put the consumer at the heart of everything they do, and they lead with a General Management mindset.  In this role, you will:

• Drive the development of your brand’s strategy, establishing its vision and growth objectives by leveraging consumer insights, category and consumer trends, and your deep understanding of our competition and the needs of our customers

• Lead from the front and strategically allocate resources – both dollars and people – to achieve goals

• Lead and partner with communications, insights, and commercial teams to identify growth opportunities, build plans and execute world class marketing programs

• Own your brand’s integrated communications strategy from briefing to optimization to measurement. You will tap into expertise from A-list agencies and media partners to deliver communications plans that penetrate culture. 

• Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise

We are looking for leaders who have the drive and desire to make a big impact, who are motivated by results, who thrive at working with diverse teams to tackle big challenges, and who have a true passion for marketing. 

• Bachelor’s Degree required; MBA is preferred

• At least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune 500 CPG company preferred.

• A general manager mindset where you exhibit data influenced decision making and measurement

• Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams 

• Proven ability to operate in a fast-paced environment, reacting with urgency, agility, sound judgement and often without specific direction

• Proven ability to manage through and lead change

• Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment

• Proficient at flexing between strategic planning and tactical planning

• Strong social first Brand experience a plus

• This role is based at the KDP headquarters in Frisco, Texas. Relocation to Greater Dallas, TX area is required with 10%-15% travel.

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.